Published: Thu, December 07, 2017
World Media | By June Phelps

Yum's Beer Delivery Sinks Domino's and Papa John's Stock

Yum's Beer Delivery Sinks Domino's and Papa John's Stock

Wine delivery begins during January in Phoenix, but the final details have not yet been released by Pizza Hut. A spokesman said it would consider testing beer delivery in the future. The service will debut in Phoenix, Ariz. with six packs of Anheuser-Busch beer brands, such as Budweiser and Shock Top.

The price is $10.99, according to CNN Money.

With 1,726 Pizza Hut stores nationwide that have a liquor license, the chain has plans to expand the service rapidly in 2018. Earlier this year, Pizza Hut executives said they have a $130-million plan to boost the brand, partially by ramping up delivery efforts.

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The inclusion of alcohol may help the pizza chain in its competition with others like Papa John's or Domino's, which only offer water and soft drinks for delivery.

While beer and wine delivery pilot is beginning with just one downtown Phoenix location.

There are many Pizza Hut locations that already serve and are specifically licensed to distribute beer and wine.

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The move by Pizza Hut is its latest attempt to increase its sales. However, Pizza Hut had not performed as while as sister chains KFC and Taco Bell, which has spurred this attempt of a turnaround by the company.

Pizza Hut will also have to make sure that all its drivers that deliver beer and wine are 21 years of age or older. Lastly, you will need to show ID upon delivery, so rowdy teens can not order a bunch of beer and expect to get it with no trouble.

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