Published: Fri, December 08, 2017
Science | By Nancy Frank

Why Do I Need Two Instagram Apps?

Why Do I Need Two Instagram Apps?

Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application.

The app will let you create and share stories, and give you access to exclusive filters, Boomerang and other creative tools on Instagram. Thus, Facebook now has three individual messaging apps - WhatsApp, Messenger and Direct. Think Facebook Messenger mixed with Snapchat, which honestly might be the best idea ever.

It's unclear at this time whether Facebook plans to launch the Direct app globally.

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Direct launches in six countries - Chile, Israel, Italy, Portugal, Turkey, and Uruguay- today. Since the social network made the split, the standalone Messenger app's grown into a veritable platform of its own, replete with an app store, chat bots, and a user base of more than a billion people.

You can also open Instagram app directly from the Direct app. Swiping right from the Messages screen in Direct brings you directly to the main Instagram app. This could be just a test version, but it probably points to a move towards getting rid of direct messaging on the Instagram app altogether. Direct is a new Instagram companion app to send and receive messages.

Speaking to The Verge, Hemal Shah, a product manager at Instagram, explained: 'We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that.

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When described that way, Direct makes more sense. While photos are encouraged, you're not limited to using them.

Direct, which now opens to the camera in a similar way as to how the other social media photo-based platform Snapchat does. None of them are offered on Instagram right now, and they're all just fun and silly, like one that replaces your mouth with a large, clown-like mouth.

In August 2016, Instagram released a near-perfect copy of Snapchat Stories, in the form of Instagram Stories. But as long as Direct is a part of Instagram, expanding the platform would get increasingly hard for the company.

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While you can check out Instagram Direct's app page on Google Play, you will most likely not be able to download it quite yet. But if Direct doesn't stray too far off from where it sits now, having two separate apps might be forgivable.

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