Published: Tue, November 14, 2017
Money | By Charlene Sutton

Lyft announces its first worldwide expansion

Lyft announces its first worldwide expansion

Lyft announced on Monday that it would expand its operations north of the border to Canada - specifically, Toronto.

Lyft says 50,000 people in greater Toronto already have downloaded its app.

In 2017, Lyft expanded to cover around 94 percent of USA residents, up from around 60 percent at the start of the year, with multiple new markets added across the country.

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Lyft Chief Executive Logan Green has said the San Francisco company plans further worldwide expansion. The company said it had not yet determined pricing but added, "we'll pretty quickly get to parity on.pricing with Uber".

In addition to Lyft, another ride-hailing service called Facedrive launched last week in Toronto. The company is appealing London's decision to pull its license after the city's transport authority said Uber was not "fit and proper" to operate there.

Uber also has been embroiled in a fight in Quebec over the province's rules for ride-hailing services.

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Uber has argued the 35-hour provision hurts the firm's model of employing part-time and casual workers, who couldn't even try the service without the training.

Riders in the cities will be able to hail Lyft Plus, Lyft Premiere, Lyft Lux and Lyft Lux SUV rides, as well as normal Lyft's with cars that can take up to four passengers. Indeed, there have been reports since the start of the year that such plans were imminent.

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