Published: Wed, October 11, 2017
Hi-Tech | By Joan Schultz

Snapchat Context Cards offer up more information about the Snaps you see

Snapchat Context Cards offer up more information about the Snaps you see

While geo-focused snaps contain geographic information, the new Context Cards will give users so much more to look at.

Now Snapchat wants to share more info about that location - like how far away it is, or what kind of food served there - with other users on the app. Initial partners include: Foursquare, Uber, Lyft, OpenTable, TripAdvisor, Resy, Michelin's reservation service Booktable, and goop, which provides info from its city guides.

The new feature will pop up by swiping "More" at the bottom of snaps sent by users who agree to share their locations.

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Snapchat will also make it easier to book ride-hailing services such as Uber and Lyft - when you click on directions, for example, you'll be presented with an option to book a auto.

'As we learn more about how to improve Context Cards, we will be adding more partners and additional information'.

Context Cards were produced with the help of Vurb, a mobile search company acquired by the Veince-based Snap Inc.in 2016 for over $100 million, the company said.

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Snapchat says that its new Context Cards Snaps become the visual starting point for learning more about the world - empowering its community to get more information about anything that catches their eye.

'Billions of Snaps created each day on Snapchat power products like stories, search, snap map and now, context cards. For a peek at how Context Cards work, check out the video below.

They then reveal useful details including customer reviews, directions, contact numbers, maps and menus - you can even reserve a table or grab an Uber taxi all through the app.

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You can download Snapchat from the App Store for free.

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