Published: Mon, October 30, 2017
Science | By Nancy Frank

Google Will Now Focus On Making Search Results More Local

Google Will Now Focus On Making Search Results More Local

Google said that it'll now deliver search results relevant to your current location no matter which domain you visit. For example, even if you are now using.co.uk domain, still you will get the info of the country you are now in.

Google further stated,"It's important to note that while this update will change the way Google Search and Maps services are labeled, it won't affect the way these products work, nor will it change how we handle obligations under the national law". Google has today announced that it will bring a change in this.

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"If you live in Australia, you'll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand".

"Google wants to stop the practice of manually entering the top-level domain to get a country's services", according to a report in 9to5google.

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Overall, the motive of Google here is providing the best services to it's users. So, you'll get results for Germany if you go there, but Google will transition back to India when you fly back home. Google added that the country of service would no longer be indicated by the country code top-level domain name (ccTLD) such as google.co.uk for the United Kingdom, google.com.br for Brazil and much more. The reason is that every fifth request to the search engine associated with the actual location of the person. Your choice will appear at the bottom of the page.

Now, regardless of the way in which you load Google, be it.com or co.uk, on mobile, desktop or via an app, Google will now detect a users' location of the device being used and display the results that are more local and relevant to you.

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Google says that the change was made because of the importance of location related searches these days, which now account for one in five searches.

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