Published: Wed, September 13, 2017
Culture | By Marion Pratt

Apple Unveils Apple TV 4K With HDR Support And Native Siri…

Apple Unveils Apple TV 4K With HDR Support And Native Siri…

The Apple TV 4K also features 2x performance for CPU and 4x performance in terms of GPU that previous model. Apple will open up sales for Apple TV 4K on September 15, with availability starting September 22. The Apple TV 4K 32GB model costs £179, while the 64GB version will set you back £199.

Alongside the hardware changes, there have been a number of software changes to the Apple TV, which will run on the new tvOS 11 and use the new TV app. Support for content in 4K resolution has been available in TV sets for quite some time, but most households haven't had a 4K set. Some of these will include 10-bit video, known to consumers by the moniker of high-dynamic range (HDR).

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"ITunes users will have titles, including content from Netflix, which are now available in HDR, bumped up to 4K HDR when the new versions become available.Bring the magic of the cinema straight to your living room with the new Apple TV 4K", said Eddy Cue, Apple's senior vice president of Internet Software and Services. The older generation Apple TV will also remain on sale with a price tag of $150 with 32GB inbuilt storage. The box will also support HDR video, which shows a more accurate representation of colours. It supports the HDR10 and Dolby Vision standards. Surprisingly, the company said that content in 4K will be priced the same as content in the lower resolution, and Apple will even upgrade your 1080p movies to 4K automatically for free. Pre-orders begin September 15th with the product being released on September 22nd.

Apple TV 4K will also allow users to view live sports and also, if you have your favourite teams selected, it will prioritize those over others.

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Troughton-Smith found a code line labeled "NetworkNo4KForYou" and noted in a Tweet earlier this week: "Apple's 4K streaming on the upcoming 4K Apple TV requires a 15Mbps connection". The Apple TV interface has not exactly been butter smooth however this seems to be taken care of by the new layout. Moreover, movie buffs will be happy to find out that major Hollywood studios will be bringing their 4K movies to the iTunes Store.

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