Published: Thu, August 24, 2017
Culture | By Marion Pratt

Taylor Swift Reveals Album Title 'Reputation' on Social Media

Taylor Swift Reveals Album Title 'Reputation' on Social Media

Swift has been flying under the radar in the past months, making no major public appearances and skipping on her usual activities such as her annual Fourth of July bash. The distorted, silent clip appears to depict a snake tail (though some social media users also compared the image to a cat or dragon tail).

Ever since Taylor Swift wiped her social media clean earlier this week, the internet has been watching her every move online as she's been posting cryptic snake teasers.

It will mark the singer's sixth studio album, and her first in three years. Kardashian West's fans branded Swift as a "snake" for seemingly going back on her word.

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The first single, she said in a series of posts, will drop Thursday night. Then, in the early hours of August 23, she shared yet another video of a snake. Speculation has surrounded a single entitled "Timeless" after the lyric website, Genius, posted a new song profile and the user notes that the song was "registered on ACE repertory underneath Taylor's name".

Swift's last album, 1989, was critically acclaimed, topped charts around the world and became the fastest album to sell 5 million copies in a decade, according to Billboard.

It seems the best clue has come from one of her collaborators Joseph Kahn, who directed her iconic Bad Blood and Wildest Dreams music videos. It goes from very soft, to hard, to soft again.

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Sources later told Us Weekly that Swift is "overhauling her image", noting that "the single is very different". She also opts for a slicked-back beachy wave rather than her ideal bob and bangs. The divisive star revealed the cover art for long-awaited follow-up to 2014's 1989 and it has fans and casual observers losing their collective shit.

Her new song will be eligible for next year's Grammys - but her album won't.

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